Research - Pitching for a video contract (Practice)

In class we were given these lyrics:

A Rainy Night in Soho

By Shane MacGowan (The Pogues) (1991)
I've been loving you a long time
Down all the years, down all the days
And I've cried for all your troubles
Smiled at your funny little ways
We watched our friends grow up together
And we saw them as they fell
Some of them fell into Heaven
Some of them fell into Hell

I took shelter from a shower
And I stepped into your arms
On a rainy night in Soho
The wind was whistling all its charms
I sang you all my sorrows
You told me all your joys
Whatever happened to that old song
To all those little girls and boys

Now the song is nearly over
We may never find out what it means
But there's a light I hold before me
And you're the measure of my dreams
The measure of my dreams

Sometimes I wake up in the morning
The gingerlady by my bed
Covered in a cloak of silence
I hear you in my head
I'm not singing for the future
I'm not dreaming of the past
I'm not talking of the fist time
I never think about the last

Now the song is nearly over
We may never find out what it means
Still there's a light I hold before me
You're the measure of my dreams
The measure of my dreams

We had to think of an idea in groups for the music video without looking at the original. I followed these steps to help think of an idea:

1. Read through the lyrics
2. Listen to the song carefully
3. Discuss Initial ideas
4. Consider - concept, goodwin's theory, target audience, location and setting, band/artist image.

The music video concept we came with was based on a lost relationship, this from 'I sang you all my sorrows'. The main artist is very scruffy and is known for his love of drink, and these lyrics will convey his feelings of the relationship. There will be a scene in the pub and on the streets, where he thinks he sees the love of his life, but actually she is just a ghost and a factor of his wishful thinking. This would be hard as it requires special effects. The location will be in Soho due the title, and Soho is normally associated with its night life. The 'gingerlady' is mentioned, related to the drink but could also represent a woman, which in Soho prostitution was also associated in the past.

I recognised this artist from the christmas hit 'Fairytale of New York'.