This is probably one of the most controversial music video ever created. But well, this is how Lady GaGa promoted herself...
She uses not only her sexuallity to attract male viewers, but also a lot of "shiny" objects/costumes to attract females. This was unique at it's time, and people were keen to look at something different then just a music video.
Before the music even starts, there is about 3 minutes of storyline, where she promotes different companies. I can even say that GaGa uses a manipulation of time and jump cuts to promote herself and gain money out of it.
Also, the uses of variety shots (LS, MS, CU, ECU) with a combination of dancers and costumes to keep the audience "shocked" and curious what will happen next.
On the end, you can see "TO BE CONTINUED...", and if the audience liked the music video, they will surely watch more and more.
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