The photographs links to the style of the video, vitage and 'rock and roll'ish. The poster promotes the song and the upcoming video clip.
Other posts include DJ's mixes and so on, which Harris' target audience may be attracted to.
T W I T T E R
Calvin Harris has his Twitter page, where he tweets about places he is in and the events he attends, so his fans can follow him and his 'personal/business' life. This is another way of promoting a known artists, many fans are interested in his life and activities.
F A C E B O O K
Calvin has Facebook page, where he shares updates about shows, albums and videos. On his Facebook page we can also find some photographs taken at shows etc, which his fans can look at. This way he becomes more open with his fans. All the albums link to his style, they were taken at similar events such as festivals. Via Facebook, Calvin also shares some links such as 'No 1 Chart'
He also promotes his music by posting new music videos.
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