Changes in music industry

On one of our sessions, we were divided in groups and discussed how the music industry changed over the years. Basically, we were all brainstorming how did production, distribution and exchange change/in what ways is it better/worse than 20-30 years ago.  

Production

(Video production is videography, the process of capturing moving images on electronic media (e.g., video tape, direct to disk recording, or solid state storage like a tapeless camcorder) even streaming media. The term includes methods of production and post-production. It is the equivalent offilmmaking, but with images recorded electronically instead of film stock.

http://en.wikipedia.org/wiki/Video_production))

We concluded that music industry cannot rely on "hard" production, in which I mean CD's or DVD's. People more often listen to music on their Ipod's or MP3 players, not walkmans or cassete players. People prefer to listen to high quality music and they expect more special effects in music. Music industry needs to pay great attention to music videos, as they are more popular everyday. That means, video has to be interesting, and producers need also to think about storyline.

Distribution

Many years ago, radio was the only equipment that most families could afford, so it's where the music was advertised.   Nowdays, people do not listen to radio that often, as they can download their music from internet and listen on Iphone. Most of the stuff like live concerts and new albums are distributed by internet. When you go to Youtube, you will not only see advertisment just below the video, but also a 20 second super-annoying advertisment instead of video. 

Exchange

Many years ago, people went to HMV's to buy a CD. However, now shops like HMV are bankrupt, and most of the music is illegally downloaded or bough online. 

However, to get money out of it, they need to really think about their future. Normal artists are mostly forgotten and stars like Lady Gaga, Rihanna and Katy Perry are no. 1 watched online. How did they do it? Mostly, by breaking the "laws" of music videos and all the stereotypes. Some videos are not only long as a sitcoms, but controversial and disgusting. Some of them are also completely without any sense.

But well, what can we do... It sells. They are happy.  Nobody's losing.