Andrew Goodwin

Andrew Goodwin believes that traditional narrative doesn't apply in pop videos.

• "Pop videos are built around songs"- so the video shouldn't tell a story, but feelings and emotions, because that's what songs usually try and tell, not story but feeling. 

• videos often use the singer both, as a narrator and a character. which tells us it shouldn't be a narrated story, but something the artists shares with us. 

• the singer often looks directly at the camera, which doesn't makes us feel like the story's actually happening, but more like they're looking and talking to us. this tries to involve the viewer with the music video. 

"Often the video repeats images in a way the song repeats choruses or lines"-  which is true because we see the same image being repeated throughout the clip. it gives us the feeling that it fits more with the song. 

There are three types of relations between the song and video:

ILLUSTRATION, where the video tells the exact story of the lyrics/song. for example Lily Allen's Smile. 

There "when I see you cry it makes me smile" and we see the guy being beaten up and Lily standing on the side smiling. to me, it's the example of illustration because the song and lyrics go right with the video, and there is the same meaning conveyed in both- song and music. 

AMPLIFICATION, when the videos introduce new 

meaning that do not contradicts with the lyrics but add layers of meaning. for example Linking Park- What I've Done. 

In this video, the lyrics are "What I've done" and we see all the bad things that happened in the worlds, such as crime, poverty, pollution and terrorism. Although the song doesn't mention anything about these things, we can still see how it relates to each other. The video adds another meaning to the songs, it explores much wider themes that the song on its own. 

DISJUNCTURE, where there is little/no connection between the lyrics and the video. for example Michael Jackson's Man in the Mirror.

The song is about self-realisation and is something that relates to personality, the video is about world events, so there is no clear link between the two.