I suppose the main function of a music video is to advertise the artist/single/album or even music industry. When the artist is making the connection with a audience in front of camera, people start to get crazy about them. That equals to buying new albums, tell friends and go to live concerts.
Of course, music video also entertains, and even when the song is not in type people usually listen to, the video can attract viewers. I think that the most controversial videos has the greatest viewer ship. Here is a example:
Nicky Mikaj:
And "the best music video 2011 chosen by MTV"
Foo Fighters:
The best way to promote is to upload video to youtube and share with friends.
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