Nokia Special Edition Phones

So Nokia is working with One Direction. When you buy a special edition Nokia phones, there are One Direction updates, ringtones, videos and wallpapers. And there’s a chance for the customer to win a gig ticket. So this is another way of how artists can sell their music, by working with big phone companies and through this, both companies can make more money. This is a good way to pay for the music. I think it’s a good idea, One Direction clearly tries to approach many different ways of selling their music. Considering their target audience, which are probably teenagers aged around 15, who are possibly wanting to get a new phone, now they can get both- a new phone and something extra from the band they like.