http://www.paramore.net/blog/617fd3-misery-business-soundwave-bracelet/
The link above shows a bracelet designed to look like the soundwave of one of Paramore's songs 'Misery Business'. It is featured on the band's blog on their website, which was awarded for being the best artist blog. The blog is updated by the members of Paramore and also the crew, giving fans an up to date experience of what the band is up to. It makes them feel as if they are on tour with them, following the online tour diary.
Promoting merchandise like this makes the fans feel like they are getting something unique, and wearing/owning these products make them feel special whilst promoting their favourite artist.
I myself own artist merchandise, including Paramore, Lady Gaga and The Midnight Beast.
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