music video- colour

Me and Evie were talking about changing the colour of the video so that it looks more attractive to our target audience, we can clearly see that they've been edited, eg:


Calvin Harris- Feel So Close; the orginal video is slightly edited, and that 'summer'ish/vintage look is added, to create the atmosphere and fit more with the video clip.

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Katy Perry-Teenage Dream
here, you can see it even more, it also adds the summer'ish/vintage look and somehow looks more teenage-like and again I think again is a good technique to aim at target audience. 

Rihanna- Only Girl

and here even more than the last two, the contrast is very strong and colours stand out, here the effect is to show the 'unormality' which might relate to the message of the video clip.