Evaluation: Q4

Q4. Analyse one or two comments that you received of the video, focusing on potential changes or improvements – how could/would you change your product in relation to this feedback? What have you learned about what your audience said about your products? 

Q4 Introduction
by: epatz

As you can see in the video, when the video finished there was a big cheer, so I would take that as positive feedback. The majority of people I talked to afterwards also had positive comments, so I would say that was a success!

I asked Erika what she thought of the video, and she spoke highly of the warm colours, which reflect our pop genre. The things that stood out for her was the glitter and the cool performer. Overall, she summed it up as 'awesome'. This was very positive, and her comments refer to key scenes of the glitter transition, the editing of the colour filter in all scenes to make the colours brighter and the performance of the artist which connected with the audience.

Hanifah's feedback was very enthusiastic and positive, having the pop projector background being a key aspect of the video which stood out. She said it was interesting, which was the intention we were going for, as our video was made to entertain viewers. Also the popular glitter scene was once again mentioned, which means that it must have had a strong influence. She summed it up as 'amazing', a description I can also agree with!

Max said that one of the strongest parts of the video was the glitter scene, which also left a good impression on other viewers. However, he picked up on a weakness, which was the piano playing. He said that the piano playing wasn't on the screen when it was meant to. Our vision was to have the piano disconnected with the music as it was showing a hobby, although this did not come across on screen. This would be something we could improve on, so we can film it again and perhaps having it playing in time with the music so viewers would be able to understand and connect with the playing.

Nick commented on the styling, which we did indeed take time thinking over and made sure it fit the genre and the video. He also picked up on one of our creative techniques of filming, the illusion of painting on the lens, which Nick thought was impressive. He said the performance of the artist was humorous, which is a good comment to make, as we tried to make the video as entertaining as possible. We wanted to create a fun, colourful theme to link with our genre.

This is what Nick said when I asked him for feedback for my ancillary work.

The improvements are understandable, for instance the letter correction should have been automatically detected. Considering that the improvements are minor, the overall impact of the ancillary work linked quite well, as it is fair to say that it reflects my video and its genre greatly, due to the colour scheme and styling.

Strengths of Ancillary work:

-Entertaining photos that represent the artist's personality

-Colour scheme through-out so there is a constant theme of electro-pop

-Silhoutte effect

Weaknesses of Ancillary work that can be improved:

-Minor mistakes (e.g. letter)

-Using same colour font on digipak and advert (even though they are from the same colour scheme)

-Clarity of logos/links

This is a print screen of our video on vimeo. There was a comment which commented on our use of colour, which is good as this was one of the key aspects of our video that represented our electro-pop genre.

Video Feedback. I asked my target audience of 16-25 year olds.

Strengths of video:

- Colours 

-Interesting ideas/concept

-Creative use of shots and editing (e.g. paint scene)

-Humorous impact

Weaknesses of video that could be improved:

-Piano scene could be filmed with more light  

-Piano could be edited along with music a bit more

Overall, getting feedback was very helpful and useful as it made me consider what I should improve and do better next time.