Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
Did you decide to challenge the conventions of the genre of video for some reason? Be specific and detailed.
In making our video, we shot lots of footage of young women so we were forced to consider how women are represented, women are commonly represented as sex objects:
Laura Mulvey’s theory shows how women are objectified and men only see their body parts. However, our video shows women succeeding in their hobbies and reflecting talent rather than their bodies. Examples of this include:
Female dancers who are enjoying compiling a dance sequence (with appropriate clothing!):
A female painter who accomplishes a work of art:
A female piano player creating music:
Hobbies are an unglamorous part of life, therefore it challenges conventions of women being portrayed the way men see them. It also shows that men don’t always have to be show offs; they can also have a music video without flaunting themselves at women and just be focused on music. Artists like Adele prove this as most of her songs reflect her bad relationships and her music have made her successful without getting too involved with media perception.
Laura Mulvey’s theory shows how women are objectified and men only see their body parts. However, our video shows women succeeding in their hobbies and reflecting talent rather than their bodies. Examples of this include:
Female dancers who are enjoying compiling a dance sequence (with appropriate clothing!):
A female painter who accomplishes a work of art:
A female piano player creating music:
Hobbies are an unglamorous part of life, therefore it challenges conventions of women being portrayed the way men see them. It also shows that men don’t always have to be show offs; they can also have a music video without flaunting themselves at women and just be focused on music. Artists like Adele prove this as most of her songs reflect her bad relationships and her music have made her successful without getting too involved with media perception.
After filming, we discovered out of Andrew Goodwin's point about music video types, we would class our video as Disjuncture. This is because the lyrics to the song do not exactly link to what is on screen. For example, 'Feel So Close' may suggest that it is a love song between two people, however our video depicts love for hobbies and show certain people at what they do best, i.e. painting/dancing.
Carol Vernallis made the point that the camera may move in time with the music, which can be seen in our video, when the camera pans around the piano, and when the camera moves up and down to the paint brushing on the canvas. Carol Vernallis' observations also include jump cuts, which we have included often in our music video, for instance, MIC CTRL in different places of the skate park and the movement of cups in the art room switching around.
Also refer to ancillary products – how conventional is your digipak and advertisement?
I have included clear, attractive pictures, complete with graphic design and bright colour scheme to connote Electro-pop. The font of the album and advert is the same (Disco Inferno) so people can recognise the artist’s genre of Electro-pop. It stands out so that when on the shelves people would be more likely to see it. This relates to Calvin Harris' ancillary products, as there is a constant theme of yellow and black, with use of his own font through-out.
I put a picture of the album cover onto the advertisement, so that viewers would know what the album looks like if they want to buy it in the shops or online. To help them with this, I have put logos of HMV and iTunes so they know where it is available. For more information, there is a website and Facebook address in the bottom right corner. This will keep potential fans up to date by using social media. By doing this, it is helping promote MIC CTRL and get more people to listen to his Electro-pop music.
La Roux's ancillary products are similar, as she includes one large picture showing her iconic hair (like MIC CTRL's hat) as a bold statement. Her album comes with a promotional sticker, one that I could consider putting on my digipak. Her work is alligned in different ways, as her poster is centred and the back of her CD cover has artwork in the centre rather than a background with the text wrapped around it to create a square shape. This differs to the back of Calvin's CD as it is slanted to represent a modern feel.
I have included clear, attractive pictures, complete with graphic design and bright colour scheme to connote Electro-pop. The font of the album and advert is the same (Disco Inferno) so people can recognise the artist’s genre of Electro-pop. It stands out so that when on the shelves people would be more likely to see it. This relates to Calvin Harris' ancillary products, as there is a constant theme of yellow and black, with use of his own font through-out.
I put a picture of the album cover onto the advertisement, so that viewers would know what the album looks like if they want to buy it in the shops or online. To help them with this, I have put logos of HMV and iTunes so they know where it is available. For more information, there is a website and Facebook address in the bottom right corner. This will keep potential fans up to date by using social media. By doing this, it is helping promote MIC CTRL and get more people to listen to his Electro-pop music.
La Roux's ancillary products are similar, as she includes one large picture showing her iconic hair (like MIC CTRL's hat) as a bold statement. Her album comes with a promotional sticker, one that I could consider putting on my digipak. Her work is alligned in different ways, as her poster is centred and the back of her CD cover has artwork in the centre rather than a background with the text wrapped around it to create a square shape. This differs to the back of Calvin's CD as it is slanted to represent a modern feel.
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| ClipGrab & Mpeg4 Stream clip converting clips that I trimmed using Quicktime trimmer in order to make the video for this question. |
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| Using Final Cut Pro to edit the video, I also used it to add text. |
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| Clips that I grabbed and imported into Final Cut Pro. |
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