Our music video is connected with Dance/Electro Pop genre. An artist we've created - Mic CTRL - is a "combination" of techno/dance/dubstep stars as Calvin Harris, Example, Olly Murs. They've influenced us at the beginning when we started to think about genre and music videos. What we liked about them was a colourful and fun style, just what we could expect from Electro pop!
Our music video follows conventions of Carol Vernallis's theory. Music videos of different genres have the same/similar aspects as ours, and that makes our music video better and more energetic.
- Master shot/base track - we used five different base tracks to make our video more energetic by quickly changing the shots. The cut must've been done on the beat, so that video is more "in sync" with music.
-Jump cuts - We used them in purpose to shorten our clips and make our video much more striking, interesting and exciting to watch. This is a way to show a lot in less time. Probably nobody wants to watch a boring movie, where nothing is happening, especially in fast and energetic songs like ours. Instead of showing a whole clip that can last few minutes, we could cut unneccesary scenes and shorten to few seconds. A lot of quick still shots make it look like like GIF. Colours are very bright and surely are very eye catching. Also, the movement and cups changing places look exciting to a viewer.
Important thing I've done over the whole music video is eye contact with viewer. I often look at the camera, which makes me also a narrator. Also, I think that audience was "a part of a music video", what Goodwin states as a important aspect. Whenever I look at our video, I feel really happy about the connection I'm making with me (in this case :) ). Also, I did some really stupid things in front of camera. Dancing like an idiot and giving "mega weird" faces was actually very useful and payed out. Energetic performance surely made audience happy and created a lot of laugh across the cinema.
Our teacher, Rebecca, realised that when I sing" I feel so close to you right now...", there is a transition to Evie. She told us that we created a love connection by mistake. This is something we haven't realised at all, but she might be right. I don't think it's a problem, because everyone has their own mind and everyone can see something else.
Olly Murs' song "Heart skips a beat" was a really important part of our research and surely a great help when it came to camera work. Olly in his song used many different shots. Combination of fast pace and quick cutting made his music video outstanding. You cannot see a single still clip, and all of them seem really fun and energetic, just like ours. I dance like a fool in front of camera, and Olly also does. However, our video tells a story, and you can't say the same thing about Heart Skips a beat, where he mostly tries to promote himself.
Our video repeats images in sync with music repeating lines. Audience becomes more familiar with the genre I am presenting mainly thanks to the intertextuality. As I said before, Electro pop music video should be really colourful, and dancing in front of projector with colours changing on my face did great job to work well with other colourful scenes; like cups or painting. We have used many close ups and mid shots on skateboarding part to make his tricks look really effective and dangerious. Also, a combination with few long shots shows more clearly where is the skateboarding taking place. Olly's music video uses exactly the same shot types.
Strong connecting with the viewer created a lot of pace and things going on. The rate of shots changed was very high, and most clips didn't last more than 1-2sec. This combination with colourful props made it look really interesting and "crazy"! :)
Projector screening was taken from Rihanna's song - "We found love". Actually, we realised that this could be a nice addition to our music video after we almost finished whole editing. She influenced us with a colourful screening and frequent image change. When Rihanna is mostly screening clouds and heaven which can be connected with calm-ish song, we're using very colourful "Electro pop" words to create striking effect.
The song "I gotta feeling" by Black eyes peas influenced us with slow motion. A combination with fast pace song can be really powerful, especially on moments when music slows down. In our song, we are using slow motion when Evie blows a glitter. In the same time, music slows down. Later on, when dancers are falling down, we also use slow motion and I think it made a fantastic impact on our video, and they fall down in beat with the song. Later on, everything comes back to normal speed.
I was influenced by Calvin Harris' CD cover "Flash Back" at the beginning. A lot of things were developed at the later stages, just like a background.
I created quite similar "Big Bang" on photoshop as you can see on his album's background, however I didn't work good enough with my costume on photos. Red colours were blending in, and I didn't want to edit my photo at all. In that case, I went to graphic department and made a "splash" of different colours that we've chosen to use. Then I scanned it, and pasted on my CD cover. After some cropping, colour balancing and enlargements I found well working background with photo I wanted to use.
The "Big Bang" is actually used, and you can spot it inside CD cover and also on advertisment.
Calvin Harris influenced us to use "digital" typography, or "Pixelated" as other people often use to call it. My background can absolutely be connected with music video, as I used many bright colours just like in video. The same outfit on CD cover and on video will make Mic CTRL more memorable for the audience.
The black stripes on top and bottom of music video look really good because they are contrasting with bright colours. Too much colours could make you disoriented and you don't know where to look at. Where Calvin used half black-half colourful background, I wasn't able to do so. Black stripes are "replacements".
We challenged some stereotypes just like we did with genre conventions for music video created. Most people think of teenagers as lazy vandals, who only care about "getting drunk" and good party. We showed that there is always something in everyone that make them look outstanding. Everyone has their own passion ambitions, and we must respect them no matter what. Not every girl is a "slut" . Not every boy is a "vandal". Evie is wearing full costume, just like dancers. Mic CTRL and the skater do not hide alcohol in their pockets and swear at police passing by. This is because not everyone is the same.
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