Evaluation (Extra): Screen on the green

This is the cinema we visited to watch our music video.

My sister used to manage this cinema, although now she manages the Aubin Cinema in Shoreditch. In her spare time she likes to make interesting videos, ranging from movies to short films. She is apart of Project Trident (www.projecttrident.com) who make videos such as these:

http://projecttrident.com/videos/tellisonEdith/ - Music Video

http://projecttrident.com/videos/purpleTeaser/ - Film

She starred in a music video for Hot Head Show - PAYLOAD, a narrative music video. (She is the blonde zoo keeper).



The video mostly contains animation and jump cuts, which fit with the theme as the music was a modern jazz/rock piece, so the beats would be more upbeat and jagged. They have included animation at the beginning, which our video didn't do, but may be put into consideration for next time. However this a narrative , telling a story, rather than our disjuncture video. Our artist is lip syncing and looking at the camera (one of Andrew Goodwin's points), and in this video the character has no lip sync and doesn't look directly at the camera. This contrasts because we are promoting our artist, whether this video is promoting the video itself, having a weird, interesting and humorous concept that would bring views to the music video, hoping that people would then search for other songs and videos by the same artist.