Evaluation Q4

We've recorded our cinema screening to show you how people reacted after watching video :) The reaction was very positive, some people were giving standing applause, some cheerful screaming from girls as well. However, most people already saw our video during editing time, so the reaction could be "little" overreacted! :P

The feedback we've received after cinema screening was not only very helpful, but also interesting part for our evaluation. We had a chance to know what other people think of our music video, what are their reactions and what made the biggest impression on them. I think that we all felt really proud when people were giving positive feedback!

We asked not only for teacher's opinion, but also students and media technicians. Large age range is very important, as teenagers might be attracted to different aspect as grown ups :)

Eleni said some very helpful stuff about our music video. She said that projector screening was made our video very energetic, and she was really attracted to bright colours. Also, different range of stories made our video interesting to watch. I'm pleased that colours made an impression on her, especially that colourful video was a main point to make teenagers attracted to Mic CTRL.

Dan - our teacher - said that our video was successful because it was fun. For me, it is good to know that stupid dancing in front of camera payed off.  Even through projector "covered my face", my performance was so entertaining he didn't pay much attention to it. That was a really interesting comment, as I learned that not everything must be perfectly recorded to look outstanding. Also, now I'm quite sure that our video would be terrible without projector screening. Well, maybe not terrible, but surely boring.

He commented my "out of sync" singing, and said there is one shot that we could've change. We've found this problem while editing, however, somehow, I messed up on every single base track in this moment! Well, those things unfortunately happens and I learned my lesson to be prepared, and make sure you watch every single base track before leaving recording area...

Micky - our technician - just like Dan was very pleased with projector screening. He said that it was very entertaining and fun to watch. I'm glad to hear so many positives about my performance, especially from people how really know what they're talking about and have years of experience. I realised that not only teens find my dancing entertaining, and adults also like the colours combined with weird dancing ;)

Tony - also my teacher - was saying that I should be "a pop star", and he really enjoyed the colours we used throughout video (white, red, blue). What I realised was that girls did really amazing job when they were choosing appropriate costume for me (maybe by mistake), and colours of my jacket contrasting with the sky made a amazing contrast. This made an impact on adults, who really enjoyed colourful scenery.

An addition, when we were editing our video I frequently asked Micky for his opinion. Once, Tony and Micky were arguing about the skateboarding part. Micky was saying that it should be black&white to make greater contrast, especially because most skateboarding clips were cutting to really colourful art room. Tony was against this idea, however now he claims that Micky might've been right. Conclusion? Do not listen to Tony :D
No, but seriously, I've learned that sometimes it's good to make a balance between colours and dark. I might have even greater effect after all! But well, we'll not be able to check who was right.

Konrad - 17yr old student - He was really impressed with editing and he really enjoyed effects we applied. That's good, I'm glad many hours of editing were worth it. We even came on Saturday to edit for 7 hours! :) I've learned that people from our target audience enjoyed fast editing, as well as combination of different lightings used (as Konrad said). Teenagers often pay most attention to editing, and less to Mise en scene. I think this this applies to Konrad as well!

He also gave me a review about my digipak. He spotted that vibrant colours represent the genre and my digipak has connection with video we've created. This is very important, as people watching Mic CTRL's music video could easily spot his CD in HMV. Also, my digipak's font is connected with 70/80's disco typography.

He also spotted the hat I was wearing in music video is visible on CD. What that means, people do recognize certain symbols and signatures once you'll show them few times. My hat was outstanding (even through it cost 2.5pounds in Primark =) ) and if singer wants to be successful in those times, he must have something that nobody else has. 

On advert, he also spotted that the background is very colourful and connected with my video+CD cover. It means that repeating few items or scenery throughout whole project is very important to new artist, as he will be automatically connected with them. He also likes that I've used logos of social networks and QR code to connect with my target audience. That is true. Teens often use internet to connect with artists, so having a facebook account or QR code that will redirect them to my website is crucial. To be successful, you must know your audience better than they know themselves!