Evaluation - Question 4

MUSIC VIDEO

Watching our music video on the big screen was a fantastic opportunity to received a feedback from our other student. It was not only helpful but also very intresting, becuase we had a chance to hear what other people think about our music video.

The first reaction after screening was excited. Everyone clapped and screamed giving us very positive feeling that we have done a very good job. Moreover we have reach our aim of not only promoting our artist but also entertainment the audience.

During process of editing we were keen to hear a comment from everyone : student, teacher and even media technicians. They all were in different groip age from 16-20 and from 35 up

Student -Eleni

First thing what Eleni has mentioned has a range of different location. We have actually think very carefully about each of them, and we wanted to present the activity as well as the location which I am sure emphasis the hobby of each character. The strong base tracks one with lots of different and bright colour was very good and eye catchy. Beside the mise-en scene, she also comment on the editing which were on the beat and keep the music video with the nice flow creating vert energetic atmopshere.

Teacher-Dan

I am really g;ad to hear what Dan thinks about the music video. I think he was most skeptical about our vision of the music video.However, he said lots of very positive thing.Again he has pointed the range of different location as well as the realy good editing on the beat. Everything has got a nice structure. Just before we started to film a projector scene he said that it is definetly not going to work, however even with a dark lighting and a 'covered face' he like it. Moreover the artists' atiitudes and performance in front of the projector make it really standout and funny. It add a strengh and good structure to our music video.
He pointed that there is a scene when we have cut through singing or it was out of sync. I am not sure if you can hear it, but I am saying that we have spotted it too , and afterward we had fix it.
He also suggested that we could add a filter and extra special effect like slow motion We actually added a colour filters and another slow motion.
Despite all of that , even with not finished product, Dan stated that he would be perfectly happy with the product as it was in that time. 


                                                          Our Technician-Micky

Mickly as a particular person who has dealed with our problems and concens during editing, has said that we have done really good jon. He has pointed out that the projector scene has a really good impact on the audience. It was colourful, funny and outstanding.  He did not say anything bad which mean that he must truly like it.

Teacher- Rebecca

Rebecca said that our video is very enjoyable to watch especially because of mixture of colours, but she doesn't really understand what's going on in it. She also complained that some of our sip sincing was out of place. We have tried to fix it as much as we possible can, but we did not have enough base track to swap this bits. Robert did not feel very confidence in front of the camera and he 'messed up' certain part where he neither have eyes open or singing. Also one particular shot from the back wasn't not so good. I really wanted to swap it with a new/or different one however we didn't have enough time to do it. Also rest of the group like that shot so I had no chance to persuade them.

DIGIPAK

For my digipak I was received verbal feedbacks rather than a written down. However most of them were very positive, and non of them actually suggest than I could change something or done in different way. On facebook I has received a feedback:

Aron has pointed out that he likes the 3D effect on the advert -out now. This actually ensure me that I did really well about using different font for this part of information. He suggest that he did not like that the front CD cover is placed on the right corner. I think if I could have much time i would add a special effect or other thing to make it more soft. I think that it kind of look 'fake'.  On the front cover of the digipak pictures front the side works really well. The font is modern which really well suits the genre conventions. 

I was considering the black%white digipak instead of colour, however I have decided that it will link the video , advert and digipak much more effectively if I would done it in the black&white.  The idea of fisheye picture work perfectly on the skull with hat. It created a very positive feeling and funny mood.

Finished blogging!

Thanks to all the media teachers for helping me through the process, and of course to the rest of my group! It surprises me that I'm not annoyed with the song, but I am with everyone else's! I am really pleased with the outcome of our music video and ancillary work, we worked really hard on them!
FIN!
 ❤ 

Evaluation (Extra): Screen on the green

This is the cinema we visited to watch our music video.

My sister used to manage this cinema, although now she manages the Aubin Cinema in Shoreditch. In her spare time she likes to make interesting videos, ranging from movies to short films. She is apart of Project Trident (www.projecttrident.com) who make videos such as these:

http://projecttrident.com/videos/tellisonEdith/ - Music Video

http://projecttrident.com/videos/purpleTeaser/ - Film

She starred in a music video for Hot Head Show - PAYLOAD, a narrative music video. (She is the blonde zoo keeper).



The video mostly contains animation and jump cuts, which fit with the theme as the music was a modern jazz/rock piece, so the beats would be more upbeat and jagged. They have included animation at the beginning, which our video didn't do, but may be put into consideration for next time. However this a narrative , telling a story, rather than our disjuncture video. Our artist is lip syncing and looking at the camera (one of Andrew Goodwin's points), and in this video the character has no lip sync and doesn't look directly at the camera. This contrasts because we are promoting our artist, whether this video is promoting the video itself, having a weird, interesting and humorous concept that would bring views to the music video, hoping that people would then search for other songs and videos by the same artist.

Evaluation-Question 2

To understand better all those point that I talk about in the video I am going to visual them as well. Here are couple of example:

Music video costume

Picture I used for digipak/advert

Advert

Inside Panel

Font from digipak and advert

Hat on the head to make it more funny

Final Music Video

Evaluation-Question 3

This is an example of photobucket slideshow presentation of how I changed my front picture of digipak in the photoshop.

Here is a video of our pitch during which we had presented our digital stroyboard. Our teachers were not sure about our idea, they could not imagine. Through digital stroyboard our idea became much more clear to them, and they had accepted what we wanted to do. They had also give us many very useful advices about what we could do better, or maybe think about particular idea again. Our final outcome is different from the digital storyboard, however the stroyboard helped to visual main point but also throughout process of improvement and development idea some of them has changed or even we did not use them.

Evaluation Q4

We've recorded our cinema screening to show you how people reacted after watching video :) The reaction was very positive, some people were giving standing applause, some cheerful screaming from girls as well. However, most people already saw our video during editing time, so the reaction could be "little" overreacted! :P

The feedback we've received after cinema screening was not only very helpful, but also interesting part for our evaluation. We had a chance to know what other people think of our music video, what are their reactions and what made the biggest impression on them. I think that we all felt really proud when people were giving positive feedback!

We asked not only for teacher's opinion, but also students and media technicians. Large age range is very important, as teenagers might be attracted to different aspect as grown ups :)

Eleni said some very helpful stuff about our music video. She said that projector screening was made our video very energetic, and she was really attracted to bright colours. Also, different range of stories made our video interesting to watch. I'm pleased that colours made an impression on her, especially that colourful video was a main point to make teenagers attracted to Mic CTRL.

Dan - our teacher - said that our video was successful because it was fun. For me, it is good to know that stupid dancing in front of camera payed off.  Even through projector "covered my face", my performance was so entertaining he didn't pay much attention to it. That was a really interesting comment, as I learned that not everything must be perfectly recorded to look outstanding. Also, now I'm quite sure that our video would be terrible without projector screening. Well, maybe not terrible, but surely boring.

He commented my "out of sync" singing, and said there is one shot that we could've change. We've found this problem while editing, however, somehow, I messed up on every single base track in this moment! Well, those things unfortunately happens and I learned my lesson to be prepared, and make sure you watch every single base track before leaving recording area...

Micky - our technician - just like Dan was very pleased with projector screening. He said that it was very entertaining and fun to watch. I'm glad to hear so many positives about my performance, especially from people how really know what they're talking about and have years of experience. I realised that not only teens find my dancing entertaining, and adults also like the colours combined with weird dancing ;)

Tony - also my teacher - was saying that I should be "a pop star", and he really enjoyed the colours we used throughout video (white, red, blue). What I realised was that girls did really amazing job when they were choosing appropriate costume for me (maybe by mistake), and colours of my jacket contrasting with the sky made a amazing contrast. This made an impact on adults, who really enjoyed colourful scenery.

An addition, when we were editing our video I frequently asked Micky for his opinion. Once, Tony and Micky were arguing about the skateboarding part. Micky was saying that it should be black&white to make greater contrast, especially because most skateboarding clips were cutting to really colourful art room. Tony was against this idea, however now he claims that Micky might've been right. Conclusion? Do not listen to Tony :D
No, but seriously, I've learned that sometimes it's good to make a balance between colours and dark. I might have even greater effect after all! But well, we'll not be able to check who was right.

Konrad - 17yr old student - He was really impressed with editing and he really enjoyed effects we applied. That's good, I'm glad many hours of editing were worth it. We even came on Saturday to edit for 7 hours! :) I've learned that people from our target audience enjoyed fast editing, as well as combination of different lightings used (as Konrad said). Teenagers often pay most attention to editing, and less to Mise en scene. I think this this applies to Konrad as well!

He also gave me a review about my digipak. He spotted that vibrant colours represent the genre and my digipak has connection with video we've created. This is very important, as people watching Mic CTRL's music video could easily spot his CD in HMV. Also, my digipak's font is connected with 70/80's disco typography.

He also spotted the hat I was wearing in music video is visible on CD. What that means, people do recognize certain symbols and signatures once you'll show them few times. My hat was outstanding (even through it cost 2.5pounds in Primark =) ) and if singer wants to be successful in those times, he must have something that nobody else has. 

On advert, he also spotted that the background is very colourful and connected with my video+CD cover. It means that repeating few items or scenery throughout whole project is very important to new artist, as he will be automatically connected with them. He also likes that I've used logos of social networks and QR code to connect with my target audience. That is true. Teens often use internet to connect with artists, so having a facebook account or QR code that will redirect them to my website is crucial. To be successful, you must know your audience better than they know themselves!