What Makes a good music video

In one of our media lessons, we discussed what makes a good music clip. We came to a conclusion that:

-rhythm editing.

So baisically that the editing matches the song/beat. If the song’s fast, upbeat, ‘happy’, energetic it’s good to have a fast editing, a lot going on,  quick+ many different shots and so on. In a slow or sad song it’s better if the editing is slower, longer shots. 

-attractive artist.

Come on, no one would be interested in watching a music video is there aren’t any fit people. Unless it’s like a parody, or a joke. Or fits the song. So like Katy Perry’s Last Friday night:
 






Or Pink’s raise your glass:

But these have a purpose that matches the song or the story line.

-interesting location.

It also depends what the target audience it, different age groups might find different locations interesting for example most of the teenagers would find Black Eyed Peas’ I gotta a feeling interesting. Location, costumes etc appeal to them and most of them find the video exciting.

-          Good message

I believe that videos that try to tell us something, not directly but through things in it.

-choreography.

And i don’t just mean dancing. Movement, the way the actors/band/artist act, move and sing.

And dancing too : ) if you wanna put dance routine into a music video, make sure it doesn't suck.

This is a good example of fantastic choreography and dance routine: 

-repeated central image.

So i know that during vides artists change 100 times and are in 101 different locations, but its good to have like one, central point where the image repeats from time to time to make the structure of the video more stable for the audience .