Research - What makes a good music video?

• Rhythm editing - so it looks professional
• Attractive Artist - Eyecatching
• Interesting location (not always necessary) e.g Beyonce - Single Ladies was a set white background, and the video is popular and well known world wide.

• Good message - e.g. something younger listeners can look up to
• Choreography - Dancing and movement (again like 'single ladies')
• Image/song/music should all match
• Strong narrative - so the point can be clearly made
• Fast edits - to keep up the fast pace and make it interesting
• Originality - e.g. Ed Sheeran's 'You need me, I don't need you' includes sign language

• Tempo - so the music stands out to the viewer
• Attractive people - so the video stands out
• Repeated central image - to link everything together