Research for music video- Laura Mulvey Theory

Representation is one of the most important aspect in both film and music video. It consists many parts like
gendre, age, ethnicty, place, sex etc.
Laura Mulvey looks closely at gendre representation and this is what she said:

'In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determing male gaze projects its fantasy onto the female figure which is style accordingly'

Other words, there is still a sexual inequality in the world, especially in the world o media. The pleasure in looking has been split between male as they are looking, and female who must looks good for them. Women has to fulfill, man's ideal model and promote her image as an 'object' and 'extras'. They are misuse to attract audience (what most of the time is man) through their body/clothes. Women with less clothes on looks more attractive and is an sexual object.
Most of the hip-hop and r'n'b type of music are carrying out this kind of representation.

Dizzee Rascal video 'Holiday' is a really goog examples of dismembrance of women as just legs, bodies etc. All women are in bikinis and are really young. There is a double standard as men are dressed up.Goddie eyeing up women as she enter. We also never hear a female voice which is very typical voice. Women are use to looks good and hot. To catch man's eye.

Lots of body shots. Women with minimized number of clothes, man dress up; Dizzee in white suit to show off his wealth. There are 2 shots with old man and young women- part of her body. This shows typical sexists stereotype. Men can be old and ugly but with money they can have a young and beautiful girl.




However, Missy Elliott in video 'The Rain' is breaking this representation.

She uses a fish eye + lots of high angles to make her look bigger than she actually is. She also wears a kind of black bag which is pumped up with an air from underneath, which make her look extra big. This shows that even within hip-hop or r'n'b genre, there are some artist who wants to overcome that kind of image.