In class, we discussed how artists use digipaks for their promotion and how this benefits the music industry. This includes the artwork and overall themes. The colours and font reflect the genre and help the fans understand what kind of music the artist is producing.
The profit will not only be for the artist but also the record company they are signed to. This consists of the 'big 4' (now the 'big 3') major record companies that also have individual record companies signed.
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