previous students' work

EXAMPLE 1:


I like this example. It's very genre specific, I can imagine the artist's style and music; acoustic guitars, piano and soft voice. The consistency of colours is very good- yellow, brown and black which again are connoting the genre. The front cover, has a close up of the artist, which brings our full attention to her. She also fills the whole page. Her name and album name is below her face, in the middle and I think is positioned very well. One thing that could have been improved is the CD name, which could have been a bit bigger. 


The font used throughout is the same, which doesn't confuse us and isn't "OTT".  3 photos have been used, each in sepia effect which again brings a consistency to the album, and it's obvious it's from the same album. The CD itself is gold, with simple title written on it (artist's initial + surname). I think this is a really good example of a digi-pack. It represents the artists style, and isn't commercial, but simple and doesn't reveal much about the artist herself, but focuses on her music. 

This is the advert for the same artist and album. Again, the use of the same font, colours and image effect links the advert to the CD. Through seeing the advert, fans are able to recognise the new album straight away through the consistency of font and colours. Again, the advert is very simplistic but powerful. Doesn't reveal much information about the artist, only gives the important information such as the realease date (without saying 'realise date'), the website, and logos of social networking sites the artist can be found on. I like the way the poster looks like it's been teared, somehow it also links to the style. Through this, the writing can be more clear and stand out. 




EXAMPLE 2:
This again, I think is successful because is targeted at a specific audience, therefore everything about it appeals to them. The music type seems to be hip-hop/ RnB. There's a photo of young artist, wearing a hoodie (costume is also very important!) There are three main colours: gray-dominant, black and white. I like the fact that he is also wearing gray jumper, and the font is gray. On the digi-pack, they used two fonts. One, the main one for title and tracks, and 2nd for the listing of production team, copy right etc. I think this is succesfull, because other information are written in small size, and are there for those who want to read it, it's not meant to attract attention, so the size is small and the font isn't eye catchy, therefore it doesn't take our attention away from what we should be looking at. 


The advert also used two fonts, one for the title of CD+ name of artist, and another one for all the information. I really like this and will keep this in mind when I'll be producing my own. The 1st font links to the actual CD, the rest is information which we should just read. I also like the consistency of colors, the advert had blue'ish background, but I think works very well, it makes the ad a bit more lively, instead if it was gray. I also like the fact that it's not just simple but has tones etc. 


In both, CD and ad, there are symbols and drawing (whatever they are). They don't do much but are a good way of making the work more interesting for the target audience, which are probably young people. On the back of the CD there's also something that looks like a drip, it's not attention seeking, but fills the negative space. 


One thing I'd change about this is the logos on the advert, there's a white background behind it and to me looks very unprofessional, like it was just copy and pasted.